Hot Spot appoints OMS as media agency

OMS (Optimum Media Solutions), the specialist media independent division of Mudra Group, has been appointed the media agency for telecom retailing chain � Hot Spot. The scope of work includes media planning, buying and implementation and the size of the account is estimated to be about Rs 18 crores.

Sanjeev Mahajan, CEO, Hot Spot, said, "Hot Spot retail currently has approx 300 stores across the country which we intend to take up to 1500 stores by year-end. Given our aggressive expansion and growth plans, we felt the need to partner with an agency which shared our passion and brought value to the table when it came to innovative thinking and a strategic direction."

Sanjeev Mahajan adds, "The Indian consumer needs a better shopping experience in mobile retailing. A mobile phone is something that everybody wants to own today, and while working on this concept, we want the customers to have a wide range of choices before him through our retail stores. We are targeting specific communities as we want to be in every major town and every major market, the idea is to give the consumer a shopping experience in his own area."

Bipin Narang, Vice-president, Marketing, Hot Spot, said, "The marketing plans right now are largely focused on the expansion plans. The consumer today will not walk a long distance to buy the airtime solutions or a handset. The idea behind the expansion is to open a store near the consumer, while offering not just the mobile handset, but all kinds of accessories, including data cards, Bluetooth accessories, airtime solutions and products connected with the mobility arena like MP3, X-Boxes, laptops or anything that enhances the mobility of the person."

Chandradeep Mitra, President, OMS, said "It feels wonderful when clients see media agencies as partners, rather than vendors. Hot Spot has aggressive expansion plans and it will be our endeavor to derive maximum bang for the buck in reaching audiences in newer markets."

Added Niti Kumar, Business director and Head of Delhi branch, "Mass media will play a critical role in Hot Spot's marketing plans, and we're currently in the process of devising unique solutions to tap the diverse markets that the brand is entering."