Monday, January 26, 2009

Big Bazaar’s new campaign

Big Bazaar, hypermarket chain and a part of the Future Group, is conducting its biggest shopping event, ‘Sabse saste 3 din’ (lowest price for three days).

The offer would be available across 106 Big Bazaar stores from January 24 to 26. Apart from the flagship Big Bazaar and Food Bazaar stores, other future group retail formats such as Furniture Bazaar, Electronic Bazaar, Depot and Home Bazaar would also be part of the campaign, according to Noor Alam Ansari, Area Manager, Operations, Pantaloon Retail (India) Ltd.

For the net savvy consumers, the company would extend the campaign on to its e-retailing website www.futurebazaar.com .

For those who are not net savvy and also did not want to wait in queues, Futurebazaar.com would set up exclusive kiosks outside Bigbazaar stores in important cities such as Chennai, Delhi, Lucknow, Mumbai and Thiruvananthapuram, where consumers can select what they want from the catalogue, pay there and get it all delivered at home.

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