Bossini to expand to 55 standalone outlets by 2010

Bossini, the international casual wear brand from LMG Brands, plans to have 55 standalone stores across India by end of March 2009, said Bossini brand head Chetansi Markandeya.

The brand has 22 stores in India, of which 3 are in Bangalore.

Bossini is also present in multi-brand outlets of Lifestyle, Reliance and Future Groups Central and Pantaloon outlets. The brand will also be present in the new outlets of these groups.

Markandeya was speaking with indiantelevision.com on the sidelines of the 'Bossini Budding Picassos Painting Carnival' which the brand had organised in Bangalore in association with shoe brand Crocs and Pidilite industries brand 'Hobby Ideas'. Among the other marketing and BTL initiatives, Bossini is considering an end of season sale in January 2009 and a Back to School bag painting competition later.

ATL brand promotion is done by advertisements in fashion and niche print magazines. Mudra is the creative agency and Maximus the media buying agency for Bossini. Bossini has seen a sales growth this year of 88 per cent, said Markandeya. She added that the growth could be attributed to buyers of high end fashion garments to value brands such as Bossini due to current global financial meltdown.